Most businesses in the quest to sell just approach customers with their product or service.

The journey is;
When your product or service meets potential customers, they mostly have something to say about it and also share their actual problems with you.

Now the business should add everything together;

Product/Service + Customer Feedback + Customer Real Problems = Solutions + Offers

Once we understand that it is solution and offers we sell to customers, we can increase sales both offline and online.

Photo Credit: LDProd